Why this matters: Artificial intelligence (AI) seems to be the new watchword at companies like Google, Microsoft and others: sprinkle a little AI on a feature, and watch its engagement grow. Tapping plays a YouTube video that animates popular searches from around the globe over the past two decades.
Image Search is improved with a new ranking algorithm to help ensure image results are relevant. Tap on one of these videos and you can watch it in its entirety.
Activity Cards will surface "where you left off in search", showing you previous pages/sites visited and previous queries.
Google's anniversary also comes with the rising trend of people engaging with the internet through voice-commanded digital assistants, including one backed by the Silicon Valley giant.
Instead of putting a webpage in a bookmark, or a folder of bookmarks, you assign a search card to a Collection of given topics.
Google launched Feed back in December of 2016 via an update to the Google app. Google Feed replaced Google Now and brought with it personalized cards that constantly updated information based on your interests and usage of the Google app, such as sports news, weather, news topics and the like. More information will be shown along with images and Google Lens on the mobile web. In short "Discover" will work like your very own personalized feed. It will now be called "Discover", and it will show videos, among other things, for the first time.
Next to each topic name, there is a discover icon to see an ever-growing set of topics. The headers are clickable and will take you to additional information on the topic along with an option to start following that topic. It will also appear on the mobile web. From there, Google will offer content suggestions if it notices a pattern in the type of content being saved. It's still mostly white with a search box, and two buttons on it "Search" and "I'm feeling lucky" (which simply takes you to the first search result).
'Additional related content' will be shown in discover feed, relating to details about certain person, place or event.
Also new is support for multiple languages. "A year ago alone, we ran more than 200,000 experiments that resulted in 2,400+ changes to search", Gomes explains.
Check out all of Google's new announcements in this blog post.
Google said the new Lens search tools will roll out in the coming weeks. Users will be able to identify objects within a picture.
Google is launching Pathways, a way to help people learn new skills in order to get new jobs. This makes it easy to revisit past searches and the websites you visited along the way. Don't worry if that sounds like a bit too much: Google says that these cards won't show up for every search result, and you can turn them off as well.