Today the ride-hail giant concluded a months-long courtship when it announced its acquisition of Jump Bikes, the operator of an on-demand pedal-assist-bicycle sharing service.
In January 2018, all these decisions came together when we launched 250 electric JUMP bikes in San Francisco.
It's not clear if the bikes will make it to more United Kingdom cities soon, not least because Uber cars have been banned in the capital. Will we see a consolidation of the entire industry where Uber purchases a dockless scooter company next? The final price was around or closer to $200 million, according to TechCrunch.
The case, which deals the Silicon Valley start-up another legal setback, concerned Uber's use of unlicensed drivers as part of its UberPOP service in France, which has since been suspended.
Khosrowshahi said in an interview that Jump was "a flawless fit" for Uber's expanding portfolio beyond its core ride-hailing service. They expanded into food delivery with drivers and cyclists able to complete food deliveries to customers.
In February, everybody's favourite it's-not-a-taxi provider tied up with San Francisco's JUMP so users of its apps could rent battery-powered bikes without the need for a separate sign-on. Each bike is also being used six to seven times a day. "In the end we will want as many bikes as possible for the urban consumer", Khosrowshahi said.
The new app went through four months of testing and 100,000 trips to get nailed down. Unlike the rows of Ford GoBikes available around the Bay Area or Citi Bikes in New York City, which have designated pickup and drop-off locations, dockless bikes like Jump are picked up wherever the last rider left them.
"The response from riders and the adoption of JUMP's neon red e-bikes have been incredible", he wrote. Younger startups, including JUMP, mostly offer dockless bicycles to give users more travel flexibility.
Jump Bikes, which was set up about 10 years ago, has bike-sharing schemes in 40 cities in about half a dozen cities. Plus, this opens the door for Uber adding other transportation options to its platform in the future. He said that with more people moving towards cities, there will be requirements for a broader array of mobility options.
In France, the Hong Kong-based dockless bike company Gobee.bike recently ended its service, saying in a statement that "the mass destruction of our fleet has become the new entertainment of underaged individuals".
The ruling of the CJEU will not affect Uber's operations in France or across the European Union, as the case centred on a specific French legal provision within European Union law. Its e-bikes cost $2 for the first 30 minutes and then seven cents a minute.
Meanwhile, Uber's Khosrowshahi is also positive about the new acquisition.
Uber's redesigned driver app has a bunch of new features, including an earnings tracker and a way for drivers to better showcase themselves in their profile.