Mr. Zuckerberg said it's important to the company to have these changes done prior to the midterm races this fall. Zuckerberg told Vox's Ezra Klein a story about receiving a phone call related to ethnic cleansing in Myanmar. However, other unnamed sources have since stepped forward to say that their communications with Zuckerberg have undergone the same type of retraction, with only their own messages still appearing in their message threads.
They don't know how Donald Trump got elected and here they have apparently found another reason: 'Well, it's Facebook.' Facebook was giving unfettered access to this Cambridge Analytica which was then targeting people with ads, and that must be how Donald Trump won".
The latest privacy news out of Facebook sees the company taking further steps to protect privacy, though not of their users.
The company is facing a global backlash over the improper data-sharing scandal with hearings over the issue scheduled in the U.S., and the European Union is considering what actions to take against the company.
In response, a variety of changes have been debuted and statements made by Facebook executives in order to take responsibility for the billions of users using the social network. It also allows users to report chats that may violate community standards. Automated tools can also do the work.
Facebook will also soon start verifying the identify and location of people who run large Facebook pages, Mr. Zuckerberg said.
Over the past few weeks, the scandal has mushroomed into investigations across continents, including a probe by the US Federal Trade Commission.
Zuckerberg's personal messages have come back to haunt him before. It has also prompted calls for Facebook to be more transparent about how it handles user data.
"If a company collects a person's data for a certain objective, it has to obtain their consent - and under the new rules it's explicit and affirmative consent - if it wants to forward it to a third party or use it for a different goal", Wigand said.
"When we received word that this researcher gave the data to Cambridge Analytica, they assured us it was deleted", she said.
Zuckerberg is due to testify about the matter next week during two United States congressional hearings and the data breach has drawn criticism from lawmakers and regulators around the world.
The company is working to make its privacy policies clearer, but still ends up with gaps between what it says users have agreed to, and what users think they actually agreed to. Currently, messenger offers a service that is similar to the unsend feature.