"If most of the people who like the same pages that you do - such as Ben and Jerry's ice cream - identify as liberal, then Facebook might classify you as one, too", The New York Times reported in 2016.
Facebook CEO Mark Zuckerberg, who needed nearly a week to come out of hiding with a response for the Cambridge Analytica privacy breach and its implications, also took about a week to respond to Tim Cook's comments on Facebook's latest scandal.
Since then, Facebook has suspended the Cambridge Analytica company, watched its value drop $37 billion after the weekend reports and observed its stock price drop almost seven percent. "I think it's really important that people have one or two or three communities in their lives that they really care about", he said.
Zuckerberg's comments follow last month's revelation that data firm Cambridge Analytica used personal information harvested from more than 50 million Facebook profiles without permission to build a system that could target USA voters with personalized political ads based on their psychological profile. When approached by TechCrunch, Elisabeth Diana, a spokesperson for Facebook, confirmed the news, saying, "I can confirm there is a permissions tool that we're building". Zuckerberg said working on foreign intervention was going to be a "huge focus for us going forward".
In 2011, Facebook entered settlement agreements with the FTC after charges that it "deceived consumers by telling them they could keep their information on Facebook private, and then repeatedly allowed it to be shared and made public" an FTC press release said at the time.
Facebook continues to reel from the data harvesting revelations with governments on both sides of the Atlantic seeking an audience with the crown prince of social media. If they find a post violates Facebook's terms of service, the post is automatically taken down and the user who posted it can't appeal it.
Zuckerberg responded that he and many others at Facebook "strongly disagreed" with the points raised. Facebook tracks your phone messages and used the gathered data for advertising and other purposes.
But Bosworth seemed to show little remorse for the unintended consequences of Facebook's controversial data collection techniques, which he says is all for the goal of "connecting people". Zuckerberg quotes Bezos' comment that "There are companies that work hard to charge you more, and there are companies that work hard to charge you less", and suggests that Facebook is "squarely in the camp" of those wanting to provide something as affordable - preferably free - as possible. Called The Ugly, the memo notes that "the ugly truth is that we believe in connecting people so deeply that anything that allows us to connect more people is *de facto* good", wrote Andrew "Boz" Bosworth, adding that these same tools have a outcome, "Maybe someone dies in a terrorist attack coordinated with our tools".
Zuckerberg, whose firm has lost more than $50 billion in market value since the allegations, said Facebook would give users more information and control about who can access their data. Brands have to be more accurate when buying any data for their marketing targets.