Perhaps these are the wrong reasons for outrage, but that doesn't mean we shouldn't be outraged. What if personal data had a value like any other property?
Facebook is often quite deliberate in its characterisations of "your data", rejecting the notion that it "owns" user data.
However, the Cambridge Analytica scandal wasn't to be the end of it. Facebook argued it had closed the loophole which allowed app-makers to extract far more data from users, particularly about their friends, than they had any reasonable need for. Tesla collects images from cars using its "autopilot" feature to improve its vehicles' autonomous capabilities. Zuckerberg said the company is auditing tens of thousands of apps to find other such leaks, and will inform affected users when it identifies them.
Of course, your harvested data gives you the benefit of a tailored, customized online experience with ads targeted to your preferences. It should seek to truly inform and educate Facebook's users, and people who are not on Facebook, about their data, their rights, and how they can meaningfully safeguard their personal data and privacy. But is that a fair exchange?
If you aren't sure about whether your phone number is linked to your Facebook account, you might want to head to Settings - Mobile or Facebook - Profile - Update profile - Contact and basic info to check.
That said, there are a lot of data on Facebook, and what exactly is "yours" or just simply "data related to you" isn't always clear. The company's chief security officer, Alex Stamos, took to Twitter to complain that Facebook and other "platforms" were being held to a double standard concerning the profiles, since they may well "have been criticized as monopolists for locking them down".
"I could use that information in order to send them ads suggesting that they could vote online - something that happened in the US presidential election - in order to discourage those people from actually going to a polling place and casting a ballot".
- Do you trust Facebook?
Wearing a dark suit and tie and politely prefacing nearly every remark with "Congressman" or "Congresswoman", Zuckerberg appeared even more controlled than he did on Tuesday when he testified before senators. "In the USA obviously we're very focused on election interference, and in the United Kingdom they've been focused on that as well with Brexit", he told Recode.
"We cannot have a society in which, if two people wish to communicate, the only way that can happen is if it's financed by a third person who wishes to manipulate them".
As artificial intelligence and connected devices seep into homes and workplaces, data collection in our lives is becoming ubiquitous. "Although they might be making some changes today in response to public and regulatory pressure, this needs to be seen as an outcome of very permissive attitudes towards those companies".
"We don't sell the data".
These are questions worth asking. John Thune, the Republican chairman of Senate Commerce, told Zuckerberg.