Cambridge Analytica - best known for its role in Donald Trump's presidential campaign - has come under scrutiny after allegations that it used data from millions of Facebook profiles without authorisation. A secondary post detailed the company's plans for cracking down on third-party developers that make Facebook apps.
Numerous announced changes will happen behind the scenes or in settings casual users don't visit often - or don't know exist. And sadly, a majority of us fall for it - because applying brains is last of options so why not follow the actions as directed by Facebook.
The data in question pertained to 57 billion Facebook friendships, which accounts for all friendships formed in 2011 in every country in the world.
'The claim that this is a data breach is completely false, ' Facebook said in a statement on Saturday, saying app users knowingly provided their information. We will reduce the data you give an app when you sign in-to only your name, profile photo, and email address. By selecting Settings Apps Apps Others Use, uncheck the boxes you don't want those apps to access, such as your birthday, hometown, and political views.
Facebook did not immediately respond to a request for comment from ABC News. It's unclear if the tools will look the same.
Amid global uproar over data breach from its platform, social networking giant Facebook is tweaking its usage policy for third party apps, including login process, to ensure that they have only limited access to user information.
ABC News has learned that Facebook deputy general counsel Chris Sonderby and deputy privacy officer Rob Sherman are expected to sit down with staff of the House Judiciary Committee and both the Senate Commerce and Judiciary Committees as bipartisan demand grows for Zuckerberg, COO Sheryl Sandberg, as well as, Chief Product Officer Chris Cox to testify in public.
"I think that clients have come to a point, quite rightly, where enough is enough", CEO David Kershaw told the BBC on Thursday.
"This is something that in retrospect we clearly should have done, upfront, with Cambridge Analytica".
It has come to light that Donald Trump campaign team too hired the services of Cambridge Analytica during U.S. presidential campaign. "If people can see your friendship on timeline, they'll be able to see it in News Feed, search and other places on Facebook". "And we're gonna do that". And now, a movement for users to quit Facebook is gathering steam.
He added: "You can't just let the companies decide what is the balance between privacy and use of data and innovation". That core experience will stay the same for the time being.
Two senators also asked the Federal Trade Commission, the leading USA consumer regulator, to investigate if other firms improperly obtained user data from Facebook users.
She tells us that governments across Africa have seen just how much influence the social network has and are spending big money to use it to try to swing elections.