Ford's vision for its future is electric, assisted driving and connectivity.
"We know that 80 percent of our sales fall into just 10 to 20 percent of the orderable configurations", Hinrichs said. From the discussion, it's clear that changes are afoot!
Ford Motor Co executives on Thursday disclosed ambitious plans to shift the struggling automaker's product portfolio from passenger cars to SUVs, add more hybrid and pure electric vehicles, and reduce development and manufacturing costs - moves aimed at boosting Ford's profit and share price.
The popularity of utility models is a subject on everyone's lips, and Ford is no exception.
M - Ford's tell-all on future products this week indicates a flurry of investment in trucks, SUVs, hybrids and plug-in cars.
Farley said compact EcoSport and revamped full-size Expedition that recently went on sale, Ford has a new Explorer and Escape in the pipeline, too.
The SAT movement will also extend to the Explorer. Four new SUV models will be among the competition.
While the return of the Bronco was confirmed a while ago, not too many people were predicting it getting a baby brother in the next couple of years. The 4x4 will use the basics of the Ford Ranger when it enters into production at the assembly plant in Dearborn. If the Bronco takes on Jeep's pricier Wrangler, Ford's sub-Bronco player could have few direct competitors.
Ford offered a broad look at its future plans. Were we expecting something different? Now the company has shown its first teaser of a sheet-covered short-wheelbase four-wheel drive with boxy, staunch proportions and a tailgate-mounted spare wheel that will pay homage to the original - we've rendered a better glimpse at what might come.
The event also saw Ford tease a new smaller SUV, which will sit below the Bronco in the brand's American line-up.
Ford is also following the industry trend towards greater simplicity.
Technology-wise, Ford has been cooking up forward-thinking plans of bringing advanced safety tech to the masses.
The US-based global auto maker overnight mapped out its future plans for the North American market with hybrid drivetrains including plug-ins spreading across the Mustang, an "entirely new" Escape, and the Bronco that's based on the Ford Australia designed and developed T6 Ranger/Everest platform (pictured, below).
"Trucks and SUVs are going to fuel our growth and profitability", accounting for nearly 90% of Ford's sales volume by 2020, said Jim Farley, president of global markets.