Announced alongside the Fitbit Ace fitness tracker for kids, the £199.99 Versa sports the same PurePulse heart rate and SpO2 sensors you get in the Ionic, but it does so in a much more slender and attractive design.
Fitbit's line of new products for Spring also includes a fitness tracker for kids called the Fitbit Ace, based in Fitbit's thin, plastic Alta model.
The water-resistant wristband will track steps, active minutes and sleep patterns with customisable daily goals to help promote a healthy, active lifestyle. It intends to encourage children to stay active. The battery is said to last five days on a single charge. We're already familiar with how Apple shapes a certain industry and the same is the case with smartwatches.
The Fitbit Versa looks a lot like the Apple Watch.
You can get even more granular details in the Fitbit app, which will also feature educational content on menstrual cycles, ovulation, fertility, and more. By tracking all of this data over long periods of times and comparing them with a user's baseline, Fitbit is beginning to detect irregularities that might put people at risk of conditions such as sleep apnea, atrial fibrillation or diabetes.
And when it comes to personalization, you can make Versa your own with custom clock faces and a variety of bands such as leather, stainless steel links, sport silicone, and metal mesh.
Additionally, if the child has a phone, parents will be able to view call notifications that are displayed via the Fitbit Ace, TechCrunch noted. The Ionic has integrated Global Positioning System, allowing you to leave your phone behind.
All of the normal step tracking is included here, and it's also suitable for use in the pool thanks to a waterproof design. The gadget received mixed reviews.
"We launched Fitbit Ionic, our first entry, which allows us to participate in this fast-growing segment", Park said at a media event in New York City.
The Versa's unveiling comes just after Apple surpassed Fitbit in the wearables market.
The Versa is available to preorder now and will ship in April. If interested in that, you can learn more here. You can see most of the options in the image below. Whether it's smartphones, tablets, or the TV, it seems there is always something vying for their attention when all we really want is for them to play outside. This last feature will be coming later this year.
Fitbit acquired Pebble, a company widely credited for kickstarting the smartwatch industry in 2016, predominantly for its software assets. Melanie Chase says the closed nature of iOS doesn't allow them to offer the same functionality, but that it's looking at workarounds for specific apps like WhatsApp and Facebook Messenger.
The Fitbit Versa resembles an Apple Watch, but that's not a bad thing.