But this year, February 14 is also Ash Wednesday, the first day of the church season called Lent.
"Ash Wednesday is really an even more significant custom in the life of people in the church", said the Rev. Thomas Ferguson, the vicar general for the Diocese of Arlington, Virginia.
"You don't have to be a member of the parish - all are welcome", Riopelle said.
"The food we do not eat or the meat we abstain from must be given to those who practically fast everyday due to extreme poverty, enduring inhuman hunger. We have had call-ins double-checking that", he said.
Valentine's Day was a Saint who was martyred for arranging marriages for the people who were not allowed to marry under the rule of Roman Empire which persecuted Christians. Our prayer is that the fruit of the season will continue to germinate and bear more fruits in our daily lives, " he said.
Easter, sometimes called Resurrection Sunday, is a Christian holiday that celebrates Jesus Christ's resurrection from the dead.
"He was preparing himself to go the whole way in doing the will of his father", Gallagher said.
Millions of Christians all over the world will be marking the start of an important period of time today - the festival of Lent. Well, for the third year in a row a local church is axing that mandatory service (mass?) and offering an Ash Wednesday drive thru where motorists can pull up, get crossed by a robed priest, and be on their merry way.
But more will only observe this practice on Ash Wednesday or Good Friday (the day at the end of Lent which marks Jesus's crucifixion, which is a day of mourning).
Fasting starts on Ash Wednesday and is the reason why we have Shrove Tuesday the day before.
The other day Catholics are asked to fast is on Good Friday, while they're asked to abstain from eating meat every Friday during Lent.
"It was very nice", said Sandy Baptie, her forehead already marked with the holy penance. "On Ash Wednesday, I will be going for Mass in the evening and spend the day at home, keeping everyone in the family happy", says Lily, a banker.
During Lent, many people decide to give something up that they love - perhaps chocolate or biscuits.
While that dual-day revelation still may be 24 hours off for guys used to last-minute Valentine's Day gift shopping, it will affect plans for area Catholics and some people of other Christian faiths.
Obviously, we shouldn't limit our love for our beloved simply to Valentine's Day.