Finally, Apple are charging $849/$919 for stainless steel case versions. Before the introduction of the iPhone X, pricing for the new devices was pretty steady but Apple's kicked it up a notch this year with its top model going for $1,149. We weren't expecting the iPhone X to be cheap, but Apple at least could've kept it in line with the Plus model pricing.
"Apple CEO Tim Cook claimed in his speech at the launch event that he believes Steve Jobs would be proud of what Apple has done, but I don't think he would have felt that way with the new iPhones", Lee Seung-woo, an analyst at IBK Investment and Securities, said in an investment report.
As expected, the X loses the home button, which revolutionised smartphones when it launched and instead will use facial recognition to unlock the phone. It features richer colours thanks to a new screen technology called OLED that other vendors are also rolling out. Not only in the U.S., the discount on the iPhone 6s, iPhone 6s Plus, iPhone 7 and iPhone 7 Plus is also applicable in India.
A 12.5-inch iPad Pro with 256GB of memory costs only £859 ($1,140), a 21.5-inch Apple iMac desktop computer is a healthy £949 (£1,259), and a MacBook Air with 13.3-inch display will only set you back the same as the iPhone X. Nearly every rumour is correct about the iPhone 8, right from the renders to homepod firmware leak, everything is correct.
While the iPhone X also features a dual-camera system, like many other handsets in the market, its telephoto camera comes with a larger f/2.4 aperture than the one on the iPhone 8 Plus.
In addition, the iPhone 8 is the first smartphone designed for augmented reality, Schiller said.
For more than a decade, our intention has been to create an iPhone that is all display. It also revealed the detail about face detection technology that maps users' expression onto emoticons and behaves as an ID as well. Preorders open on September 15, followed by availability on September 22. The display also supports HDR10 and Dolby Vision, which will be great for all that new 4K content coming to iTunes later this year.
At the end of the day, both the iPhone 8/8 Plus and iPhone X will be solid devices.
Apple's September 2017 keynote event was all about paying tribute to what the tech giant has done in the past and casting forward to what it could be in the future. Joining the mix are two brand new iPhone 8 models that are compelling in their own right.