Apart from the cloth covering, you can also grab the Echo in six different shells such as wooden, classic and more.
Beyond that, there's one other major upgrade for your money, as the Echo Plus now has Dolby support.
A the top you get 7 concealed microphones along with a volume buttons and the usual microphone off and Action buttons. Both the Amazon Echo and Echo Connect will be available to pre-order starting today and goes on sale later this year.
This should let the second-gen Echo stack up much better against the Google Home, which for a while had been undercutting the OG Echo.
Perhaps the biggest reason to get the Echo Plus over the other Echo models is its built-in smart hub. Google's Home smart speaker sells for $129, while Apple's HomePod, due out in December, will cost $349 and aims to deliver high-quality sound. When purchased, it will come with a Philips Hue smart bulb.
Picking through the range this morning even as someone who owns an Echo and a couple of Dots, I can't say that any of them are making me anxiously check my bank balance.
While the new Echo comes in a number of new finishes, the Echo Plus comes in just three colour options: Black, Silver and White. All you have to do is plug in your phone line into the Echo Connect and sync your contacts with the Alexa app.
Echo ConnectCall anyone with your Echo using Echo Connect.
Last but not the least are the colourful new Echo buttons. The Echo Plus for $149 is due to be released October 31.
Update: Echo owners wanting to play multiplayer games on the device might want to pick up the Echo Button, a tiny remote that acts like a buzzer during a game. These will be available in a two-pack for $20.
The form factor sees the new Fire TV hang off the back of the TV display. It will support 4K content and high-dynamic range video (otherwise known as HDR, it allows movies and TV shows to look more as they were meant to and creates deeper blacks and brighter bright colours) and Dolby Atmos audio support.