The greatest cash-generating, made-for-TV show in the world.
The fight angling to become the richest in sports history is offering fans a bargain-basement price for this weeklong smack-talking circus: Free.
The media conference was the first in a four-day global tour promoting the bout. It's actually "the fight before the fight", with the two stars trading blows, in the form of profanities, abuses, taunts and so on. The Irishman, McGregor, perhaps inspired by the Indian PM, took it to another level. Never before, in the vast experience of SHOWTIME PPV which includes worldwide events featuring record-setting events with Mike Tyson, Julio Cesar Chavez and Floyd Mayweather, have we experienced a reaction like we have to Mayweather vs. McGregor.
"How's this suit look?" he laughed. Undeterred by a malfunctioning microphone on day one, McGregor came storming back in front of a raucous crowd in Toronto on Wednesday where he lit up Mayweather like it was the 4 of July all over again.
Nobody has too much clout to scare Conor McGregor off a verbal beatdown.
GETTY 'MONEY: Mayweather is worth an estimated £265m
Referring to a black man as "boy" in America is an insult that dates back to slavery, as is telling African-Americans to "dance" for one's entertainment.
But despite Mayweather making it rain with $1 bills and McGregor gyrating his hips in a sexual manner, it was pointless to choose a victor.
"Let me show you what a $100 million fighter looks like", said the 40-year-old American, holding the cheque aloft.
"Dana White, I remember when you used to carry my bags". What do you need a schoolbag for? "You can't even read", he said, prompting the crowd to erupt in laughter.
McGregor has been the undisputed favourite at each stop on the media tour, and can expect more of the same in London, but few give him any chance in the ring against one of the most skilled and tactically astute boxers of all time. Charlamagne said he is by no means paying for it, but after McGregor's comments hopes that Mayweather takes the W. 50 Cent took it a step further, by challenging "Money" Mayweather to his own personal challenge.
"On to New York", Espinoza said.